At the weekend I was reading over some of my past blogs I’ve created and I thought to myself ‘hmmm you know, these aren’t quite creative enough.’
I decided I wanted to write about life, about observations, about the curious cross over between things and the strange fantastic-ness of “stuff”.
How does this relate to business?
As time goes on I’m working with people who want to write books, programs, blogs and signature content. All these things these days are 100% necessary if you want to build a business. These things require you to be or become an “Author” of sorts.
And to get good (as authors) to get really good we’ve gotta get interesting and to be interesting we’ve gotta get interested.
We’ve gotta get interested in life, our topic that fires us up and our tribe’s needs. Then, we’ve gotta get deep and we’ve gotta get to the essence of what we’re putting out into the world. We’ve gotta touch the emotional side of our community and that’s when we’ll connect and that’s when we’ll move people and that’s when the fun begins – in the movement.
Authors are artists and observers who take an interest in life and the bits and pieces that make it up, the beauty and the absurdity, the quaint and the raw.
Wayne Dyer said ‘The silence between the notes is what makes the music’, and I think the ideas and inspirations between the words is what makes the writing.
It came to me this morning as I inhaled the tropical scent of a ripe mango, I sliced the cubes (“hedgehog style” as it’s known) and as I popped each soft cube into my mouth I noticed that to me, a mango was neither tangy nor sweet (to me).
The question in the subject line – what is the taste of a mango? Came to me. I pondered the question as I polished off the last mango cube.
What does the taste of a mango remind you of? and why am I talking about a mango?
Because when we eat a mango we engage our senses:
- We taste it
- We smell its fragrance
- We feel it
If we bring our senses into our writing then we connect with our readers, when they read our writing they experience something, they feel something, they connect…
As Maya Angelou said:
‘I’ve learned that, people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’
As an author whether you’re writing books, blogs or programs you need to be able to draw on your experiences, on things that happen to you in the everyday and take them in, think about them and question them.
This is when you get curious, creative and conscious.
Helping people build their businesses through authorship is what I want to do. Becoming creative is necessary if you want to create images in people’s minds, emotions in people’s hearts and energy in people’s lives and when you can do those 3 things people take action.
Creative Writing Exercise
- Next time when chopping or slicing a piece of fruit, ponder on the taste.
- How would you describe it? What words would you use?
- What would you associate this fruit with?
- What’s it like?
A Fun Fact
Mangos were first grown in India over 5,000 years ago and Mangos provide 100% of your daily vitamin C, 35% of your daily vitamin A and 12% of your daily fibre.
Savour the moment. Get Creative!
Have a gorgeous weekend!
Emma Franklin Bell xo
P.S. Did you know thousands of coaches and consultants have downloaded their FREE copy of my latest book Your Beautiful Business? Download it for FREE here!