Have you accessed the power of 3?

Hey Lovely, 

Last week a friend sent me a photo of himself and 3 empty chairs. His text message read, “I’m having a quiet meeting today with me, myself and I.” This got me thinking deeply about what to share with you this week and this one’s juicy!

This is something you can use this month, this week and even today. It’s a super-helpful, easy to use, powerful communication tip for  writing, creating copy, content, ads, slogans, social media updates and in workshops or talks.

So, out with it then!!

Ok, well it’s called the ‘Power of 3’ or the ‘The Rule of 3’ and it’s a writing principle that suggests that things in threes are more impactful, effective, memorable and satisfying than groups of other sizes such as fours or fives or singly.

I love this because it’s soooo simple!

Where do we see The Power of 3?
It’s honestly all around us! Just take a look at these examples:

As a trinity/trio of characters eg 3 Wise Men, Goldilocks and the 3 Bears, 3 Blind Mice, Three Musketeers, Father, son and Holy Spirit, We 3 Kings.

Structures eg Three Act Plays, 3 Course Meals, Aristotle’s three unities (time/place/action)

Slogans/Advertising eg. Just Do It, Snap! Crackle! Pop!, Breakfast of Champions, Yes We Can (Obama’s slogan)

Memorable phrases eg “Faith, Hope, and Charity”, “Mind, Body, Spirit”, “Stop, Look, and Listen” “Friends, Romans, Countrymen”, “Blood, sweat, and tears”
Book titles eg Eat, Pray, Love, Breakfast at Tiffany’s, In Cold Blood,

Why? How does this work?
So, apparently, we humans like patterns and 3 is the smallest number that actually creates a pattern. As we like to arrange things into patterns, our brains like the power of 3.

Express Yourself Through Your Words
The more you put yourself out there, the more you need to have a goody bag of clever and creative communication tools that help make sure your message lands right in the centre of the hearts and minds of your lovely readers, listeners and viewers and this one tool will help you do that powerfully and easily and have lasting effects!

As you go about your week, notice how many times you spot the rule or power of 3 in use. It truly is all around us!

Have you noticed I’ve even used the power of 3 twice in this newsletter?

This was a short, sharp and shiny (there it is again!) newsletter as I’m on a plane on my way to Hobart but I thought it was a real gem of an idea and super fun and simple to incorporate into your creative work straight away!

Have a gorgeous rest of the week!

All my best wishes,

Emma xx

P.S. Did you know thousands of coaches and consultants have downloaded their FREE copy of my latest book Your Beautiful Business? Download it for FREE here!

PPS – Insta Stories are a fun way I keep my gorgeous community updated with things I’m doing ‘on the hop’ and ‘on the run’. If you have Instagram be sure to check  out Insta Stories and I encourage you to start doing your own too! FUN! xx Follow me on instagram here 

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